Welcome to the all new Baits Direct

Welcome to the all new BaitsDirect.com website! Yes, we’ve had a revamp! After fifteen years of running what has essentially been the same website we’ve finally entered the twenty-first century with a brand spanking, flashy new site!

We realise that this change has been long overdue. The internet has moved on in leaps and bounds over the past fifteen years. We’re no longer shackled to our desks pouring over tiny images trying to find the best deals on our bait purchases. We’re now living in the age of the go anywhere internet, where you can literally order your bait from your swim and (theoretically at least) get it delivered there too!

A brand new look is only really scratching the surface of the new website. Built from the ground up we’ve now got more bells and whistles than you can shake a throwing stick at. Below are just a few of the user facing changes that we’ve built into the new site.

Extended range, lower prices and lower carriage

That’s right, we’ve lowered our prices over the entire range of products we sell meaning you’ll find the very best bait deals only on Baits Direct. We’ve also greatly expanded our range and we now stock over 1,400 different bait items. Inline with our new pricing structure we have also introduced lower carriage charges to the UK. We now offer a lower bracket carriage charge of £2.95 for any orders under 1kg and our top line price has been reduced to £6.95 for any orders over 1kg. In addition to that we’ve reduced our Free Delivery offering to any orders over £50 down from £60 previously.

Great deals

Many of you will remember our monthly special deals and the emails that used to accompany them showing casing even more savings on the bait you regularly buy. Well, they’re back too. Each month we’ll be producing some great deals on our most popular items saving you even more money on your bait purchases. If you’re not already a member of our newsletter list, you can save 5% on your next order simply by registering your email address to receive the latest and best deals.

Available on your Desktop, Tablet & Phone

One of the most vital elements of the new site framework and design was to ensure that the site works for people on a variety of different devices. There can be nothing more annoying than trying to buy your favourite baits on a website that requires sideways scrolling to do basic functions on a phone! To eliminate this we have gone over to a fully responsive design. No matter what device you are viewing our website on the site will respond, adapt and fit itself into the screen space available. So whether you’re viewing on your phone, tablet or a desktop you’ll get a seamless, easy to use product finding and purchasing experience.

Easier to find products

We’ve made it even easier to find the products you want, with clear top-down and sideways navigation you will be able to navigate to the bait section you want simply and quickly. We’ve also introduced two new “filters” so in each section you can break down your product views into brands or price brackets or both if you want.

Our brand new search facility finds the products you want in real time and when it finds the products you want, it also displays a picture so you can be sure you’re clicking on the right product.

New account area

The new My Account or My Baits Direct area is where all of your addresses and order details are kept. You can view your current order statuses within here or go back and re-order a previous order if it is a regular purchase.


We realise that for many bait purchases you want to put aside certain products in a list so you can easily go back and search for them again. The Wishlist allows you to do just that, if you find a product you’d like to purchase at some point in the future you can add it to your Wishlist for easy reference. The Wishlist is also great for storing regularly purchased products and for sharing with your friends and family for those all important birthday and Christmas purchases!

The blog

New to the BaitsDirect.com site is the Baits Direct Blog. The Baits Direct Blog will publish the latest bait news, latest site news and also cover baits in general as well as tactics for using each of the baits we sell. We’ll also report on our own fishing when we get the chance!

Sea and pike fishing baits

Many of our long standing customers will be asking where these are. Due to a series of circumstances that have lead to this new site rebuild we have been unable to add these at present. However, in the not so distant future we will be offering them once again. As ever, our newsletter subscribers will be the first to know when we add frozen baits again.


Rebuilding this site was a huge undertaking and we’re sure there are going to be a few teething problems whilst everything is ironed out. If you spot any errors or problems with the site, we’d love to hear from you!

Lastly, the entire team at Baits Direct would like to say a huge thanks to all of our customers for their business over the past 15 years, we’ve tried to make this site fresher and easier to use for you and we hope that it makes your life a little easier when you want to nip online quickly and order your bait supplies.

Tight Lines

The Baits Direct Team